Brand out, Stand out: 6 points – Why use exhibition stands?

We all know the benefits of Exhibition stand within trade show circles. In fact, it’s a secret attributed to the success of big companies. Getting new customers, strengthening relationships with existing clients and making immediate sales are some of the benefits.

But why should a company consider investing in a custom-built exhibition stand?

1.  Professionally built exhibition stands are an imperative part of the marketing strategy.

Most of the visitors to trade shows and exhibitions intend to make a purchase immediately or in the near future. Trade shows with professionally designed and build exhibition stands are an important component in drawing quality clients to build a company.

2.  Long-term brand building benefits

The long-term rewards reaped with the quality attendees of the event mean investing in a custom-built exhibition pays for itself in.  Designed specifically with your brand in mind, vibrant graphics, interactive displays, and branding maximizes your brand and enhance your products and services to new clients. With a unique, interactive exhibition stand, deep and lasting impressions are forged compared to a plain cubical which is often overlooked.

3.  Attracting the attention of big clients

The reality is first impressions last and any doubt could be the difference between a sale and a missed opportunity. Large corporate representatives have high expectations placed on them. They will therefore not invest in suppliers they are not 100% confident in their service or product. The same applies for delegates and government officials who are accustomed to a certain standard of supplier.

4.  Research the market and collect high quality leads

To maximize your time at an exhibition, a custom-built exhibition stand can work for you. Collect contacts via multimedia applications on screens set up on your stand. Surveys and interactive polls are great tools to accomplish high quality leads where you don’t have to even be present!

5.  Raise your organization’s image and status

At exhibitions and trade shows, most business conducted is face-to-face, (the most persuasive form of selling!). Comfortable seating areas tailored to your target market facilitate face-to-face selling at your exhibition stand. From private lounges for VIP’s to open plan cafe or bar style meeting areas, whatever best facilitates relationships and reflects your brand is what we’ll design.

6.  Generate media coverage

Let’s be real. A shell scheme or a basic stand is not going attract the numerous bloggers and media professionals trolling an exhibition or trade show event. Photographers won’t notice you and your presence is not likely to be featured online or in print – during or after the event. Invest in an eye-catching visual presence with a unique custom-built exhibition stand and you will see the immediate impact it has in a crowded exhibition venue full of your competitors.

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