Every event takes some amount of time to execute, so does exhibitions. If you are participating in an exhibition or tradeshow as an exhibitor then you must be aware that it takes much of your important time you invest in your business activity without knowing whether this engagement will give you the right returns. You will require to shift your focus from business to the successful execution of the event. Though your event is one of the essential business activities needed from time to time, it does take away your focus from your business operations. So, every business with the right approach thinks of saving as much time as possible in the entire duration of the exhibition. Moreover, you will have to be extra careful while preparing for the exhibition as even a small mistake can lead you to a big loss.
It is very natural that when your schedule becomes tight then concentrating at one place becomes very tough and this leads to higher chances of risk. To handle this problem in a better way, we need to understand the major risk areas and how can we save our time to achieve maximum results from the exhibition within a limited scope.
Few Time-saving Tips:-
Choose the Right Show
This can save much of your time. You should not hop from show to show, just because you think it can help you get maximum visibility. Know your business, understand the purpose of your participation, identify the show if it would help you reach your target audience before you start planning for the show. Only the right exhibition can help you get the right returns. Participate only if the exhibition is related to your industry or you are sure about getting your audience in the show. Participating everywhere will not only waste your time but your money and energy too.
Start Promoting Early
If you have decided to exhibit then start creating buzz early. You have social media and many other mediums. Social media would come inexpensive and also provide you with a wider reach. If you start early then people will know about your participation and will prepare themselves to visit you if they are interested in your products and services. So, there will be no last-minute rush to take your message to your target audience through highly expensive mediums. However, if you choose to announce using the paid mediums, you have every right to do so. But if you have promoted yourself well early, then you would not require to spend a huge amount. Moreover, you will save time and money in the process.
If you have planned out to distribute some materials like bags, pens, cups, stickers, or files, etc.to your visitors you can get them ready with your logo on them in large quantity if you have plans to exhibit in more than one show within a small period. This will save you time when you exhibit in new shows.
Use Digital Medium
Collecting visiting cards and asking your visitors to fill the visitors’ form has become obsolete now. Use the digital medium to capture their information. Use something interesting, so that capturing information do not intimidate your visitor. Also, make sure that the information that they enter in your system is recorded somewhere in your system so that retrieving the data does not become difficult for you later. And the sales team can start working on it directly. Only sales team should have access to this data. This will save much of your time, which you would otherwise spend on sorting the business cards and employing a dedicated resource to feed the data into your system.
Employ a Trained Staff
Let the one who has complete knowledge about your event represent you in the exhibition. When you are in an exhibition then you have to put your best foot forward. So, make sure you choose the right representation who would manage your event stand with full confidence. This too will save your time. Sales and marketing staff from your organisation would be the right choice as they have the experience of interacting with the customers and they are well-aware of the products and services that are on display.
Above advises will help you save your time while you prepare yourself for the exhibition.